New research that meets your criteria but is outside of your product access level For Business Process Professionals Best Practices: Next Best Action In Customer Relationship Management
By James G. Kobielus
Many customer relationship management (CRM) and business process professionals have implemented next-best-action technologies to improve customer retention, boost upsell and cross-sell, and enhance customer experiences. Some organizations have leveraged . . .
(Meets your criteria for: Business Intelligence) The Current State Of Business Architecture
Upcoming Teleconference, July 20, 2011, 11:00 a.m.-12:00 p.m. Eastern time
Jeff Scott Interest in business architecture has remained high over the past three years, but progress has been limited. In Forrester's September 2010 Global State Of Enterprise Architecture Online Survey, we discovered that while all of the surveyed organizations . . .
(Meets your criteria for: CIO Alert) For Interactive Marketing Professionals Accelerating Your Social Maturity
By Sean Corcoran, Christine Spivey Overby
Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make fundamental changes to resources, skills, tools, processes, . . .
(Meets your criteria for: Marketing & Advertising) For eBusiness & Channel Strategy Professionals The State Of Retailing Online 2011: Marketing, Social, And Mobile
By Sucharita Mulpuru
While eCommerce continues to grow and take market share from the physical retail channel, retailers also look to experiment with new approaches to their web businesses such as social commerce and mobile selling. Both of those tactics have generated only . . .
(Meets your criteria for: Marketing & Advertising) For Market Insights Professionals Take Advantage: Latin American Consumers Are Willing Co-Creators
By Roxana Strohmenger
Latin Americans love social media, and it's important for organizations to realize that their use of it is not exclusive to entertaining themselves or connecting with family and friends. It also extends to interacting with companies, with activities such . . .
(Meets your criteria for: High-Tech) For Customer Intelligence Professionals Navigating The Customer Lifetime Value Conundrum
By Srividya Sridharan
Customer lifetime value (CLV), a forward-looking indicator of customer profitability, became common parlance as relationship marketing gained momentum. However, calculating CLV remains a significant iterative process within organizations and is often . . .
(Meets your criteria for: Marketing & Advertising) For Consumer Product Strategy Professionals Life Events Drive Financial Product Purchases
By Brad Strothkamp
Understanding how life events relate to the purchase of financial products has long been top of mind for product strategy professionals. By surveying more than 26,000 US online adults, Forrester has uncovered the real impact of life events on the purchase . . .
(Meets your criteria for: High-Tech) | 
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