28.03.2010
Research Available From Forrester,MyNewsCenter*,MyWorldNewsCenter*,BusinessCenter*,Famille d'Entreprises*,StefanV.Raducanu*,MyBonheur*, FranceWebNewsCenter*,+++
Your Research Alerts For The Week Of March 28, 2010
The CIO's Enterprise Versus Local Balancing Act
By Bobby Cameron
CIOs are dealing with consolidation and centralization of IT services and processes as their companies respond to large customers, standardize to cut costs, and compete in value networks of firms. This consolidation forces CIOs into an enterprise-local . . .
(Meets your criteria for: CIO Alert)
Research Available From Forrester
For Customer Experience Professionals
Customer Experience Leaders Garner More Loyalty
By Bruce D. Temkin
Forrester's Customer Experience Index identifies customer experience leaders and laggards. We used this information to look at how customer experience correlates to loyalty. Across all industries, there's a high correlation between customer experience . . .
(Meets your criteria for: Marketing & Advertising)
For Business Process & Applications Professionals
IBM Doubles Down On BPM With Lombardi Acquisition
By Clay Richardson, Connie Moore, John R. Rymer
In a move that completely reshuffles the deck in the business process management (BPM) software market, IBM recently acquired Lombardi Software, a leader in human-centric BPM suites. Estimated at between $150 million and $180 million, the deal plugs critical . . .
(Meets your criteria for: High-Tech)
For Technology Product Management & Marketing Professionals
B2B Marketers' 2010 Budget Trends
By Laura Ramos
Business-to-business (B2B) marketers place Web seminars, search marketing, the company Web site, and social networking sites like Facebook and LinkedIn high on their list of spending plans for 2010 campaigns. Yet sales support demands, fixed headcount, . . .
(Meets your criteria for: High-Tech; Marketing & Advertising)
Forrester's Technology Sales Enablement Framework
Upcoming Teleconference, April 05, 2010, 11:00 a.m.-12:00 p.m. Eastern time
Scott Santucci, Eric G. Brown On the first Monday of each month, Forrester analysts describe recent technology sales enablement trends, relate customer experiences, present best practices, and answer participants' questions.
(Meets your criteria for: High-Tech)
For Consumer Product Strategy Professionals
How Demand Media Is Redefining Content
By Nick Thomas
While traditional media companies agonize about how to charge consumers for expensively produced content, other providers are approaching the challenge of the post-Media Meltdown content market differently. Demand Media's disruptive model uses technology . . .
(Meets your criteria for: High-Tech)
For Customer Intelligence Professionals
The Marketing Accountability Index
By Carlton A. Doty
Constantly changing customer behavior and an amorphous mix of marketing channels impede Customer Intelligence (CI) professionals' efforts to drive more accountability into their respective marketing organizations. Our latest research uncovers 40 best . . .
(Meets your criteria for: Marketing & Advertising)
For Vendor Strategy Professionals
Predictions 2010: ePurchasing Market
By Andrew Bartels
The ePurchasing market will post a very good growth rate of 12% in 2010, rising to $4 billion. This market for software products like eProcurement, eSourcing, contract life-cycle management (CLM), automated spend analysis, accounts payable electronic . . .
(Meets your criteria for: High-Tech)
For Vendor Strategy Professionals
Seven Myths About Unified Communications And Collaboration
By Henry Dewing
Unified communications and collaboration (UC&C) has become a hot topic in technology circles, making it critical for technology vendors to know the market and deliver products that will be bought and used. Separating hyperbole and conjecture from real . . .
(Meets your criteria for: High-Tech)
For Vendor Strategy Professionals
Case Study: How Orange Business Services Is Building A New Machine-To-Machine Market
By Mike Cansfield
As the prospective growth in the number of people connected to communication networks slows, person-to-person (P2P) communication markets, such as voice, email, IM, and text, mature. So, strategists in the telecoms sector have to look for new markets, . . .
(Meets your criteria for: High-Tech)
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