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26.05.2011

Marketers Home In on New Mobile Ad Opportunities

Firefox 5: Track Me, Just Don't Track Me

[Keywords Matched: mobile]
The Mozilla Foundation launched a beta version of its fifth edition of the Firefox Web browser Monday -- just eight weeks after it rolled out Firefox 4. This includes a mobile version for Android as well as versions for Windows, Mac and Linux desktops. Desktop and mobile versions have a Do Not Track privacy feature, and the desktop version's features include a channel switcher that lets users switch between Firefox's Aurora, Beta and Release channels. Firefox 5 includes a location-aware browsing feature.
Read Story on TechNewsWorld

Marketers Home In on New Mobile Ad Opportunities

[Keywords Matched: mobile]
Mobile-connected devices allow users to browse where desktop computers can't go, thus increasing the amount of online connectivity for many consumers. This could make a major difference in how marketers choose to reach consumers online. A Nielson report released last week details just how customers use their tablets, smartphone and e-readers -- information that's likely to illuminate prospects for advertisers. The firm surveyed 12,000 users and tabulated their responses by device type.
Read Story on E-Commerce Times

Nook Lust Drives Liberty Media to Court Barnes & Noble

[Keywords Matched: mobile]
Nine months after Barnes & Noble put itself up for auction, Liberty Media made a bid for the retail bookstore chain. John Malone's Liberty Media offered $17 per share for a 70 percent stake in the company, making the potential deal worth over $1 billion. Although the pairing of a media conglomerate and a chain of print bookstores might seem unlikely, the deal is not completely far-fetched. Barnes & Noble is using its Nook, an e-book reader, to break into the digital book world. Amazon's Kindle is the leader in e-books and readers, but the Nook is competitive.
Read Story on E-Commerce Times

GOVERNMENT IT REPORT
Federal IT Landscape Requires More Gold, Less Glitter

[Keywords Matched: Technology]
Federal chief information officers appear to be heeding the unofficial Missouri state slogan: "I'm from Missouri -- Show Me." In a challenging time for procurement of IT systems and services, CIOs are trying to adopt improved methods for acquiring and managing information resources. In a recent survey of CIOs, federal officials charged with IT operations appear much more open to new ways of doing business, including a more comprehensive approach to managing IT resources.
Read Story on E-Commerce Times

Toyota's Got a Friend in Salesforce.com

[Keywords Matched: mobile]
Salesforce.com is participating in a social media project with Toyota Motor, in what could launch the CRM company into an entirely new industry -- telematics. Or not. The agreement between Salesforce.com and Toyota to collaborate on this offering, called "Toyota Friend," is still very much in its early days, said Robin Daniels, director of product marketing for Salesforce.com. Still, the concept the two companies outlined is intriguing.
Read Story on CRM Buyer

Amazon Goes Shopping for Tablet Baby Clothes

[Keywords Matched: mobile]
Reports indicate Amazon may be poised to surge into the tablet PC market. In an interview with Consumer Reports, Amazon CEO Jeff Bezos uttered what might be construed as a hint about the company's plans. In addition, in an article in PC Magazine, analyst Tim Bajarin insists the company is indeed working on a tablet,analyst Tim Bajarin wrote in PC Magazine. "I would be very surprised at this point if they weren't working on a tablet," Tom Mainelli, a research manager at IDC, told TechNewsWorld. "More so than any other company out there, they have built up an ecosystem to support a media tablet."
Read Story on TechNewsWorld

OPINION
Is Android Really the 'Open' Platform?

[Keywords Matched: mobile]
Much has been claimed by Google ever since the infant days of its Android mobile operating system. The claim it has seemed to champion the most is that its platform is open by nature. One of the biggest complaints about iOS has been Apple's lockdown policy, so naturally, Google would want to make its platform's openness a main selling point. Lately, though, it is starting to become apparent that Android isn't as "open" as we were led to believe.
Read Story on LinuxInsider

Facebook Wants to Hook 'Em Young

[Keywords Matched: power]
Facebook hopes to one day be permitted to draw young children into the Facebook fold. CEO Mark Zuckerberg recently suggested altering legal restrictions that prevent children younger than 13 from signing up for a Facebook account. Currently, the Children's Online Privacy Protection Act, a federal law passed in 1998, mandates that 13 is the minimum age at which a child may sign up for accounts on sites like Facebook. Zuckerberg argued that in our increasingly technology-driven society, education in online media is what will set students apart and boost the economy.
Read Story on TechNewsWorld


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