For Interactive Marketing Professionals
The Forrester Wave™: Community Platforms, Q4 2010
By Melissa Parrish
In Forrester's 60-criteria evaluation of community platform vendors, we found that Lithium Technologies and Jive Software led the pack because of their mature tool sets and depth of services offered. KickApps, Telligent Systems, and Mzinga each offer . . .
(Meets your criteria for: Marketing & Advertising) For Consumer Product Strategy Professionals eBook Buying Is About To Spiral Upward
By James L. McQuivey, Ph.D.
Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been fueled by the convenient availability of the most popular . . .
(Meets your criteria for: High-Tech) For Content & Collaboration Professionals A Snapshot Of Today's Content And Collaboration Professional
By Leslie Owens
Putting senior managers in place to lead content and collaboration initiatives for their organizations is a growing imperative. Our ongoing work with Forrester clients indicates that the skills mix required to deliver and scale up enterprisewide workplace . . .
(Meets your criteria for: Business Intelligence) For Technology Product Management & Marketing Professionals The Feeding Frenzy Over The Mobile Developer Channel
By Tim Harmon
Every significant technology leap forward, such as the emergence of viable smartphone and tablet platforms, catalyzes competitive turbulence among tech companies seeking developer attention. But the convergence of mobile computing, cloud computing, and . . .
(Meets your criteria for: High-Tech) For Technology Product Management & Marketing Professionals Channel Models In The Era Of Cloud
By Tim Harmon, Peter O'Neill
To identify channel partners' plans, readiness, barriers, and needs as cloud technologies emerge, Forrester Research joined with Outsource Channel Executives (OCE) to survey distributors, value-added resellers (VARs), direct market resellers (DMRs), managed . . .
(Meets your criteria for: High-Tech; Professional Services) For Vendor Strategy Professionals Getting Clever About Smart Cities: New Opportunities Require New Business Models
By Jennifer Belissent, Ph.D.
Population growth and urbanization are stretching many cities' infrastructure and resources to breaking point. Policymakers and public leaders are increasingly looking to ICT solutions to effectively provide public services like education, healthcare, . . .
(Meets your criteria for: High-Tech; Professional Services) For Analyst Relations Professionals Selecting And Preparing AR's Customer References
By Kevin Lucas
Customer reference programs are crucial to AR programs that target client advocate analysts ? those who guide users and buyers. Yet AR managers report difficulty in connecting analysts to customers and uncertainty over the outcomes. Even when they succeed, . . .
(Meets your criteria for: High-Tech) For Business Process Professionals Forrester's 2010 FastForward CRM Capabilities Best Practices Self-Assessment
By William Band
The Forrester Best Practices Framework For CRM defines the critical capabilities necessary for building high-quality customer relationships. The framework distills findings from our interviews with 101 user companies, analysis of 33 CRM vendor solutions, . . .
(Meets your criteria for: Marketing & Advertising) For Business Process Professionals Updated 2010: Forrester's Best Practices Framework For CRM
By William Band
In the time since we last published this report, we have witnessed severe economic upheaval and the emergence of a new phenomenon: the "social customer." However, the fundamental business needs for effective and efficient customer management have not . . .
(Meets your criteria for: Marketing & Advertising) For Customer Intelligence Professionals The Intersection Of Customer Intelligence And Public Relations
By Zach Hofer-Shall
Customer Intelligence and public relations aren't obvious bedfellows. The two teams sit on opposite sides of the marketing and strategy organization but share similar goals and will now share a common data source: social media. Through Social Intelligence, . . .
(Meets your criteria for: Marketing & Advertising) For Interactive Marketing Professionals Making The Most Of Mobile Search Marketing
By Shar VanBoskirk
Search marketers are eager to launch mobile campaigns. But just plunking your online search strategies down in mobile won't address mobile users' needs or take advantage of mobile-specific functionality like location-based targeting. We recommend that . . .
(Meets your criteria for: Marketing & Advertising) For Customer Intelligence Professionals Customer Intelligence Trends To Watch In 2011
By Dave Frankland, Fatemeh Khatibloo, Joe Stanhope, Zach Hofer-Shall
As Customer Intelligence (CI) matures, CI professionals must adapt how they capture, integrate and manage, analyze, and apply knowledge about their customers. As we look ahead to 2011, we expect CI professionals to extend their data capture initiatives . . .
(Meets your criteria for: Marketing & Advertising) For Technology Product Management & Marketing Professionals Effective Channel Mapping Will Optimize Your Partner Portfolio Performance
By Peter O'Neill
In Forrester's Q4 2009 North American B2B Marketing Organizations Online Survey, 19% of tech vendors report that spending on channel enablement and management will increase in 2010. Even so, only one-third of tech vendor chief marketing officers (CMOs) . . .
(Meets your criteria for: High-Tech) For Infrastructure & Operations Professionals Justifying Your Cloud Investment: Web Sites
By James Staten
It's one thing to say infrastructure and operations (I&O) professionals need to invest in infrastructure-as-a-service (IaaS) cloud computing; it's quite another to justify the financial and resource commitments. This requires a business case that validates . . .
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