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06.12.2009

Stefan Raducanu, MyNewsCenter, hi5, Millions of Users, One Global Community

hi5

Millions of Users,
One Global Community

Social entertainment for the youth market worldwide.
hi5 is a global destination where young people meet and play. As the world's largest social entertainment destination, our focus is on delivering a fun, interactive, and immersive social experience online to our users around the world.

    • Gender
    • Age
    • Language
    • Ethnicity
    • Country
    • City
    • Interests
    • Affinity
    • hi5 profile data
    • hi5 activities
  • » Over 50 million monthly visitors
    » Top 20 web site globally
    » Top 10 youth web site
    » 3rd largest social media site
    » Available in over 50 languages

    audience

    The hi5 audience is huge, global, and highly engaged.  With over 50 million monthly unique visitors and 20 billion monthly page views worldwide, we have the scale and reach leading advertisers demand.

    hi5’s audience skews male, comprising 59% of our visitors, and young – with 67% of our users falling in the coveted 18-34 age bracket.

    hi5’s US audience is one of our largest and fastest-growing geographies.  hi5 has over 5 million monthly unique visitors in the US, and the site attracts large segments of African-American and Hispanic users.  Ad campaigns can be targeted by age, gender, ethnicity, language, geographic location, and many other factors.

    Targeting

    Ads on hi5 can be targeted by a variety of demographic and behavioral attributes to reach your precise audience.  Primary demographic targeting can be done by: For region-specific campaigns, users can be targeted geographically down to the city level.  Targeting can be done by: In addition to demographic targeting, campaigns can target users by behavioral attributes as well.  Whether you’re looking for television viewers, video games enthusiasts, music lovers, sports fans, fashionistas, health & fitness buffs, or other behavioral groups, you can find them on hi5.  Campaigns can be targeted by:

advertisers

With millions of user worldwide, hi5 delivers the broad reach and precise targeting to maximize the impact of your online marketing spend.  By combining innovative creative options with powerful viral marketing techniques, hi5 is the most cost-effective way to penetrate the global youth market while reinforcing your unique brand identity.

hi5’s users are highly engaged – spending, on average, over 20 minutes and 50 page views per day.  Nearly 80% of hi5 users would recommend the site to a friend, and advertisers on hi5 benefit from that engagement and brand loyalty.  With immersive, interactive promotional options, you can generate buzz for your brand at a key life stage – driving early adoption and ongoing preference.

With a rich set of demographic and behavioral data, hi5 enables advertisers to target their precise audience based on attributes, interests and activities.  Whether you’re a global brand or regional advertiser, hi5 delivers the audience you want with the efficiency and flexibility you need.  We offer a broad range of advertising products: targeted display banners, rich media placements, game and video pre-roll, custom profiles, viral promotions, home page take-overs, contests and sweepstakes, adver-games, and other custom sponsorships.

Learn more about how we can put our promotional powers to work for you:

  • Ad Options – discover how our unique, interactive creative options can drive engagement and strengthen your brand identity
  • Audience – learn more about hi5’s global audience and demographics
  • Targeting – reach the audience you want, at the scale you need, anywhere in the world

Contact us today for more information and a proposal tailored to your marketing objectives.  For advertising rates or RFPs, please contact the sales office in your region.

Partners

hi5 has a unique perspective on partnerships based on shared goals and aligned objectives.  Rather than making money from our partners, we make money with our partners.  This mutually beneficial approach results in rapid revenue uptake with less up-front risk.

From game developers and video producers to mobile carriers and payment providers, hi5 partners with a wide range of companies that enhance the hi5 user experience.  New partnership opportunities are evaluated based on their potential to drive increased monetization, user engagement, and differentiation.

As a founding member of the Open Social initiative, hi5 provides a robust platform for third-party developers to integrate games, content, and other applications easily into hi5 – with thousands of applications already available today.  Once approved, developers can distribute their Open Social applications through the hi5 Applications Gallery.

hi5 works with several types of partners, including:

  • Game Partners
    hi5 has aligned with dozens of companies developing compelling game content for distribution through the hi5 Games channel.  Preferred partners provide games that are Flash™-based with no download or plugin, and that integrate to the hi5 Coins virtual currency for in-game transactions.
  • Application Partners
    Companies providing other Open Social based applications besides games can get their applications approved and distributed through the hi5 Platform Program.
  • Ad Partners
    With millions of users in countries all over the world, hi5 partners with a network of companies that represent our ad inventory in different geographic regions.
  • Strategic Partners
    hi5 also partners with a variety of global media, telecommunications and entertainment companies that provide distribution, promotion, and content for hi5.com.

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